Act faster. Decide smarter. Scale what works.

NewNow builds AI into your operations. Executing the work, delivering the insight, owned by your team.

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Trusted by teams at

PhilipsPostbankE.ONDeutsche BankWellaHPELohmann & RauschertesaAgranaMyMuesliProject Immobilien
From data to decision

Decks don't ship. Reports don't execute.

NewNow workers do both. From a question to a finished deliverable, embedded in your tools and measured against your KPIs.

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Proven impact

Numbers from real engagements.

Data projects, AI deployments, and operational improvements across industries.

+300%

revenue uplift from in-store staff

Optimal merchandiser scheduling across 430 retail stores. Right person, right store, right day. Tripled annual revenue uplift per euro spent.

retail

90%

review time eliminated

Regulatory document compliance that took weeks of manual review now completes in minutes. Full audit trail, no extra headcount.

health care

+50%

conversion for top-value leads

ML clustering identified high-profit customer segments for Paid Search and Social, lifting lead quality and average margin per lead by 15%.

banking

How it works

A clear path from diagnosis to a fully operational AI worker.

Surface the gaps. Prioritize the wins.
01

Diagnose

Surface the gaps. Prioritize the wins.

We map your processes end-to-end to find where an AI worker creates real, measurable value. You leave with a prioritized use-case shortlist, ROI estimates, a technical feasibility map, and a locked 90-day plan.

Get the 90-day plan
Choose a proven worker or build the one you need.
02

Build

Choose a proven worker or build the one you need.

Pick a ready-to-configure AI worker from our portfolio, or commission a custom build based on your diagnostic findings. Shaped around your data, CRM, SOPs, and tone. No generic setup.

Choose your build path
Go live. Then keep improving.
03

Deploy & Scale

Go live. Then keep improving.

We integrate the worker, run it in shadow mode until approved, and onboard your team. From there it runs fully hosted on the NewNow platform: monitored, updated, and continuously tuned as your business grows.

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The team

Outlier talent meets seasoned leadership.

A rare combination of C-level executives, strategy consultants and world-class engineers, united by a single focus: delivering AI that creates real business value.

Katja Spörl

Katja Spörl

Managing Director

Katja Spörl

Managing Director

A seasoned strategy consultant with a strong passion for technology and entrepreneurship. During her tenure at BCG, she supported clients in harnessing data analytics and driving digital transformation. She has completed her PhD in digital marketing.

Daniel Dippold

Daniel Dippold

Technology Leader

Daniel Dippold

Technology Leader

A young entrepreneur who has founded three successful tech companies. He is an angel investor and initiated the world's biggest impact-driven entrepreneurship community, Sigma Squared Society. Daniel graduated from Cambridge, St. Gallen and HKUST.

Oriane Dinse

Oriane Dinse

Head of Operations

Oriane Dinse

Head of Operations

An experienced consultant with a diverse background across industries, including gas & oil, fitness, and wine. With an entrepreneurial mindset, she approaches each project with creativity, logical thinking and adaptability.

Lukas V. Schmidt

Lukas V. Schmidt

Head of Data & AI Delivery

Lukas V. Schmidt

Head of Data & AI Delivery

A consultant with a background in Finance. After working as a financial analyst in real estate, he studied Management at WHU and Finance at Católica Lisbon with a focus on Data Science and Machine Learning.

Sören Lambrecht

Sören Lambrecht

Head of Technology

Sören Lambrecht

Head of Technology

A Data Scientist with a strong academic foundation from ETH Zurich (MSc Data Science). He focuses on developing deep learning systems that perform reliably in uncertain environments. Before transitioning into data science, Sören held a business management role with responsibility for over €100 million in P&L.

Sean Gallagher

Sean Gallagher

Sales Lead

Sean Gallagher

Sales Lead

30 years of experience in the technology industry across EMEA. He has held senior executive roles in Sales and General Management at Hewlett Packard, Xerox and Cisco Systems.

Xavier Sarras

Xavier Sarras

Impact Expert

Xavier Sarras

Impact Expert

A founding partner at the Impact VC fund 4P Capital. He acts as a board member and advisor to highly scalable, purposeful startups. He is an expert in customer experience with close to 30 years of experience.

Otmar Debald

Otmar Debald

Executive Chairman

Otmar Debald

Executive Chairman

An experienced board professional, advisory board member in several consumer goods companies and advisor to technology startups. He spent over 30 years at Procter & Gamble, leading the Finance and Supply Chain departments as CFO & COO.

Olaf Hesse

Olaf Hesse

Senior Project Manager

Olaf Hesse

Senior Project Manager

A strategy consultant and AI specialist with a passion for Machine Learning. He studied Industrial Engineering and International Management. Olaf worked 2 years in Management Consulting at PwC before joining NEWNOW.

Valentin Milicevic

Valentin Milicevic

Machine Learning Engineer

Valentin Milicevic

Machine Learning Engineer

A data scientist pursuing his MSc in Data Science at TU Wien. He has experience working as a Data Scientist at NEWNOW Group and as a Research Intern in Medical Image Analysis at the Medical University in Vienna.

Ahsan Haque

Ahsan Haque

Machine Learning Engineer

Ahsan Haque

Machine Learning Engineer

A Data Scientist with a background in backend development. After working as a Data Engineer at Adobe, he built over five years of experience in the industry. He completed his master's in Data Engineering at TU Munich.

Louisa Verch

Louisa Verch

Head of New Business

Louisa Verch

Head of New Business

A entrepreneur with a strong drive for innovation and new business creation. She founded her own AI startup in the proptech space and brings hands-on consulting experience to her current role as Head of New Business at NewNow. Known for her ability to connect people and ideas, spot opportunities, and build new business models from the ground up is what drives her work. She holds a Bachelor's in Management from ISM.

Axel Malischewski

Axel Malischewski

AI GTM

Axel Malischewski

AI GTM

He bridges the gap between deep-tech products and the people they're built for. With multiple startup growth experiences across branding, product marketing, and multi-channel acquisition, he crafts go-to-market motions that turn agentic AI from a pitch into pipeline. He holds a BBA in Entrepreneurship from NEOMA Business School.

Selin Yılmaz

Selin Yılmaz

AI Solutions Consultant

Selin Yılmaz

AI Solutions Consultant

A consultant with a background spanning product management, strategy, and digital transformation. She previously worked as Founders' Associate at Q-Trust (a BSH-Bosch spinoff) and held roles at BSH Home Appliances and Infineon. She holds an MSc in Management & Technology from TUM and is a Stanford University Innovation Fellow.

Ahmed Sadraoui

Ahmed Sadraoui

Machine Learning Engineer

Ahmed Sadraoui

Machine Learning Engineer

A full-stack engineer with experience building scalable applications across React, Next.js, FastAPI, and Spring Boot. He also works hands-on with AI agents and automation workflows using LangChain, LangGraph, and vector databases, and is well-versed in AWS and DevOps practices. He studied Computer Engineering at ISSAT Sousse.

Max Hiort

Max Hiort

Machine Learning Engineer

Max Hiort

Machine Learning Engineer

A computer scientist completing his MSc in Informatics at Technische Universität Berlin, where he also works on the QKD Q-Fiber quantum key distribution project. He previously spent over four years as a working student at the German Association of the Automotive Industry (VDA).

Jean-Michael Mönke

Jean-Michael Mönke

Business Development & Sales

Jean-Michael Mönke

Business Development & Sales

Founder of Bayani Projects, an AI-native non-profit advancing educational equity. He brings prior experience in HR and organizational development at Infineon Technologies and Dr. Beckmann Group, and is studying Business Administration and Business Psychology at FOM Hochschule.

Jan Gutberlet

Jan Gutberlet

Working Student

Jan Gutberlet

Working Student

An Industrial Engineering graduate, currently pursuing a Master's degree in Industrial Analytics with a focus on Computer Science at Uppsala University. Combining a solid grounding in economics and engineering with advanced expertise in data-driven methods, he bridges the gap between technical analysis and business strategy.

Jan Huckfeldt

Jan Huckfeldt

Marketing Leader

Jan Huckfeldt

Marketing Leader

Chief Commercial Officer at Climeworks. Previously, Jan held CMO roles at Motorola, Lenovo and Hewlett Packard. He started his career at Procter & Gamble. Jan holds a PhD in Polymer Chemistry.

Stefan Homeister

Stefan Homeister

Leadership Expert

Stefan Homeister

Leadership Expert

Has been on the board and held senior executive marketing, sales and GM roles at firms such as Procter & Gamble, T-Mobile and SAB Miller. He later founded a consulting and learning community helping 100+ companies.

Cathrin Duppel

Cathrin Duppel

Marketing Leader

Cathrin Duppel

Marketing Leader

One of Germany's most influential marketing leaders — recognized as a 'Top 10 CMO of the Year 2022'. After more than two decades in senior leadership roles at brands like Rotköppchen-Mumm and Procter & Gamble.

Heidrun Wechter-Essig

Heidrun Wechter-Essig

Finance & Transformation Leader

Heidrun Wechter-Essig

Finance & Transformation Leader

A globally experienced executive with over 30 years in finance, corporate transformation, and strategic value creation. She has held top leadership roles at Procter & Gamble, Coty, and the BMI Group.

Stefanie Pietsch

Stefanie Pietsch

Sustainability & ESG Leader

Stefanie Pietsch

Sustainability & ESG Leader

A sustainability and ESG leader with 25+ years in finance, wealth management, and strategic transformation. She currently heads Sustainability at WM Gruppe, after more than two decades in senior roles at Commerzbank.

Common questions

What teams ask before they ship.

Security is foundational. Access controls inherit from your existing identity management (IAM, SSO, RBAC). All data processing is encrypted in transit and at rest. Every action is audit-logged for compliance and accountability. Your retention policies govern how long data is kept. We follow industry-standard security practices and compliance requirements for data protection.

Client impact

What our clients say

Senior leaders across industries, on what it's like to work with NewNow.

91

NPS score

50%+

multi-year clients

JL

Joachim Lauterbach

CEO

valantic FSA

valantic FSA

NewNow's ability to independently develop and refine a functional AI prototype has been impressive. Their team combines strong technical expertise with structured project management and a proactive mindset. A valuable partner in shaping our AI strategy.

JK

Juliane K.

Head of Customer Experience

Deutsche Bank

Deutsche Bank

By combining and analysing a variety of isolated customer data sources, NewNow helped us to generate new, valuable insights. We were able to tailor the decision cockpits to different audiences from middle management to executive level.

JL

Julia Leutritz

Head of Media Experience

Tesa

Tesa

With NewNow's support, we took a major step towards data-driven brand and marketing investment decisions. Through advanced analytics and AI modeling, NewNow helped us lay the foundation for a holistic measurement framework.

CH

Clemens H.

Digital Sales Leader

Deutsche Bank

Deutsche Bank

I worked with NewNow to develop and implement a machine learning model in our online sales journey. The team was able to design a cockpit that breaks down complex relationships into very simple, intuitive visualizations. We were able to demonstrate first business value after only 8 weeks.

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Let's talk about where AI can make the biggest impact in your organization.

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